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Saturday 13 July 2024
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Xponential Fitness Franchisees Share Secrets to Thriving in the Boutique Fitness Industry

Xponential Fitness Franchisees Share Secrets to Thriving in the Boutique Fitness Industry

As the world’s leading boutique fitness franchisor, Xponential Fitness has built an impressive portfolio of nine distinct wellness and fitness brands, ranging from stretching and Pilates to barre and cycling. With over 3,000 studios open and licenses for more than 6,250 locations across 49 U.S. states and 24 countries, Xponential Fitness has expanded its global reach and positioned itself as a springboard for entrepreneurs looking to succeed in the challenging realm of small business ownership.

Franchisees of Xponential Fitness brands, such as Club Pilates, Pure Barre, and CycleBar, have shared their experiences and insights on what it takes to thrive in this competitive industry. One key aspect that sets Xponential Fitness apart is its corporate team’s comprehensive support and resources. Franchisees consistently praise the step-by-step guidance and the availability of experts across various business functions, from marketing to studio development.

Beth Georges, a multiunit and multi-brand franchisee with several Club Pilates studios and a Yoga Six location in California, emphasizes the importance of leveraging the expertise of the corporate team. “The best plan for success, especially as a franchisee, is to lean in and learn from those who know more and have more success,” she states. By relying on the specialized knowledge and proven playbook provided by Xponential Fitness, franchisees can navigate business management challenges and focus on delivering exceptional fitness experiences to their customers.

However, owning and operating a fitness franchise is challenging. Georges acknowledges that success is not guaranteed and hard work is essential. With small business failure rates hovering around 50% by the end of the fifth year, access to a multi-brand portfolio and comprehensive franchisee support system becomes even more crucial.

Successful Xponential Fitness franchisees share several key attributes and practices contributing to their success. Adaptability tops the list, as entrepreneurs must learn to navigate the constant changes and challenges of the business landscape. A willingness to learn, whether through formal programs or by seeking advice from corporate team members and fellow franchisees, is also vital. Additionally, maintaining a strong customer focus and understanding the evolving needs of the customer base is critical to long-term success.

Building a solid sense of community and fostering a talented team are also essential factors. Franchisees benefit from a network of fellow business owners who can offer support and share experiences. Developing a skilled and motivated staff within their studios is crucial, particularly as franchisees expand to multiple locations. As Georges notes, “Know what is important to your staff, especially your key employees. Help them realize their dreams. In doing so, you help your business grow and thrive.”

Ultimately, while the Xponential Fitness model provides a solid foundation for aspiring fitness entrepreneurs, success still requires dedication, adaptability, and sound business practices. Franchisees also emphasize the importance of pursuing a fitness practice that aligns with their passions. As Georges advises, “If you are looking at franchises that you might consider buying, I suggest buying something that fuels your passion. Yes, some people just buy to fuel their love of money. But I have found that if you are passionate about the work you do in your business, the work is more fun. And that’s the ultimate success — making great money doing something you love!”